Job Summary

We are looking for a creative and result-oriented Social Media Executive to manage our social media platforms, create engaging content, promote our FMCG/bakery products, and strengthen the company’s digital brand presence.

Key Responsibilities / KRA

- Manage company social media platforms including Instagram, Facebook, YouTube and LinkedIn.
- Create engaging posts, reels, stories, videos and product content.
- Prepare and execute weekly/monthly Social Media Content Calendar.
- Promote company products, new launches, offers, festivals and campaigns.
- Create attractive Reels and short-form videos related to products, production, packaging and brand activities.
- Monitor and respond to customer comments, messages, reviews and queries.
- Coordinate with Marketing, Sales, Production, NPD and Design teams for content creation.
- Coordinate with influencers and external agencies for social media campaigns.
- Monitor competitors and identify new social media trends and content opportunities.
- Track and analyse reach, impressions, followers, engagement, views and campaign performance.
- Prepare monthly social media performance reports/MIS.
- Support digital marketing and promotional campaigns to increase brand awareness, engagement and customer reach.




- Ensure all content follows the company's brand guidelines and communication standards.

Key Performance Indicators

- Consistent and timely social media posting.
- Growth in followers and organic reach.
- Improvement in engagement rate.
- Growth in Reel/video views and shares.
- Successful execution of product and festival campaigns.
- Timely response to customer queries.
- Quality and creativity of content.
- Monthly reporting and competitor analysis.
- Contribution towards overall brand visibility and product promotion.

Required Skills

- Strong knowledge of Instagram, Facebook, YouTube and LinkedIn.
- Good knowledge of Canva, CapCut or similar tools.
- Valuable photography/video and basic editing skills.
- Excellent content writing and communication skills.
- Creative approach with knowledge of current social media trends.
- Basic understanding of social media analytics and digital marketing.
- Good coordination, planning and time-management skills.

Qualification & Experience

- Graduate in Marketing, Mass Communication, Digital Marketing, Media or related field.
- 1–3 years of relevant experience in Social Media/Digital Marketing.
- Experience in FMCG, Food, Bakery or Retail industry will be an added advantage.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 Sweetcounty Delight
📍 India