About the Role

We are looking for a Performance Marketing Executive to manage, monitor, and optimize paid advertising campaigns for our SaaS product and e-commerce business.

You will be responsible for managing Google Ads and Meta Ads (Facebook & Instagram), monitoring campaign performance, controlling advertising spend, and continuously improving results.

We are looking for someone who understands both lead-generation and e-commerce performance marketing and can make data-driven decisions to improve campaign results.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns
- Manage Facebook and Instagram campaigns through Meta Ads Manager
- Monitor campaign performance and advertising budgets regularly
- Optimize campaigns for better ROAS, CPA, CPL, CTR, and conversions
- Conduct keyword, audience, and competitor research
- Create and test different campaign strategies and audiences
- Manage remarketing and retargeting campaigns
- Perform A/B testing for ads, creatives, audiences, and landing pages
- Identify underperforming campaigns and take corrective action
- Monitor website conversions and advertising performance
- Prepare regular campaign performance reports
- Suggest new strategies to improve leads, sales, and overall marketing performance
- Coordinate with designers and internal teams for advertising creatives

Required Skills

- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads Manager




- Strong understanding of Facebook and Instagram advertising
- Knowledge of Google Search, Display, Performance Max, and remarketing campaigns
- Understanding of conversion tracking and campaign analytics
- Knowledge of Google Analytics (GA4)
- Basic understanding of Google Tag Manager
- Ability to analyze campaign data and make optimization decisions
- Understanding of metrics such as ROAS, CPA, CPC, CTR, CPL, and Conversion Rate
- Good communication and reporting skills

Preferred Experience

- Experience managing e-commerce advertising campaigns
- Experience with SaaS or B2B lead-generation campaigns
- Knowledge of Meta Pixel and Conversion API
- Experience with catalog and agile product ads
- Understanding of landing-page and conversion-rate optimization

What We're Looking For

We are looking for someone who can do more than simply launch advertisements.

You should be able to analyze campaign performance, understand what is working, identify what needs improvement, and continuously optimize advertising spend for better business results.

If you enjoy working with performance data, experimenting with campaigns, and improving advertising results, we'd like to hear from you.

Apply now to join our growing team.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Executive – Google Ads & Meta Ads (India)
🏢 Twinnet Technologies
📍 India