Performance Marketing Specialist

Company: Digitali360
Location: Remote
Employment Type: Full-time
Experience: 2–4 years

Job Summary

We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should have solid analytical skills, hands-on campaign management experience, and a proven ability to generate qualified leads, increase conversions, and improve return on advertising spend.

Key Responsibilities

- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
- Develop campaign strategies aligned with lead-generation, sales, traffic, and brand-awareness objectives.
- Conduct audience, competitor, keyword, and market research.
- Manage campaign budgets, bids, targeting, creatives, and landing-page strategies.
- Monitor key metrics, including CPL, CPA, CTR, CPC, conversion rate, ROAS, and ROI.
- Perform A/B testing of advertisements, audiences, offers, creatives, and landing pages.
- Set up and verify conversion tracking using Google Tag Manager, GA4, Meta Pixel, and related tools.
- Analyse campaign performance and prepare clear weekly and monthly reports.
- Identify performance gaps and implement data-driven improvements.
- Collaborate with content, design, social media, web-development, and sales teams.
- Stay updated on advertising-platform changes, industry trends, and performance-marketing best practices.

Required Skills and Qualifications

- 2–4 years of hands-on performance marketing or paid-media experience.




- Strong working knowledge of Google Ads and Meta Ads Manager.
- Experience managing lead-generation and conversion-focused campaigns.
- Understanding of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Ability to analyse campaign data and make informed optimization decisions.
- Knowledge of landing-page optimization and conversion-rate optimization.
- Strong communication, reporting, and time-management skills.
- Ability to manage multiple campaigns, clients, and deadlines simultaneously.
- Google Ads or Meta Blueprint certification is an advantage.

Preferred Qualifications

- Experience working in a digital marketing agency.
- Experience with industries such as real estate, healthcare, interior design, education, e-commerce, or local services.
- Familiarity with CRM integrations, remarketing strategies, and marketing automation tools.
- Basic understanding of SEO and social media marketing.

What We Offer

- Competitive salary based on experience and skills.
- Opportunity to manage campaigns across multiple industries.
- Performance-based growth opportunities.
- Collaborative and learning-focused work environment.
- Exposure to leading advertising, analytics, and marketing tools.

How to Apply

Please submit your updated résumé along with details of campaigns you have managed. If possible,



include examples of advertising budgets handled, leads or conversions generated, and improvements achieved in CPL, CPA, or ROAS.

Application question: Briefly describe one campaign you successfully optimized and the measurable results you achieved.

Pay: From ₹25,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Application Question(s):

- How many years of hands-on experience do you have in performance marketing?
- How many years of experience do you have managing Google Ads and Meta Ads campaigns?
- Have you independently planned, launched, monitored, and optimized paid advertising campaigns? (Yes/No)
- Which advertising platforms have you worked with? (Ex: Google Ads, Meta Ads, Linkedin Ads, Other)
- Are you experienced with GA4, Google Tag Manager, Meta Pixel, and conversion tracking? (Yes/No)
- What was the highest monthly advertising budget you managed?
- Which campaign metrics do you regularly monitor and optimize?
- Briefly describe one campaign you successfully optimized. Mention the objective, budget, actions taken, and measurable results achieved.
- Are you comfortable creating weekly and monthly campaign-performance reports? (Yes/No)
- Do you have experience conducting A/B tests on advertisements, audiences, offers, or landing pages?(Yes/No)
- Have you previously worked in a digital marketing agency?(Yes/No)
- What is your current salary and expected salary?
- What is your notice period or earliest available joining date?
- Please share a link to your portfolio, case studies, or campaign reports, if available.

Work Location: Remote

📌 Performance Marketing Specialist (India)
🏢 Digital i360
📍 India