Role Purpose : The SEO Specialist will own end-to-end on-page and off-page SEO for the company's digital properties, including emerging disciplines such as Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), to grow organic visibility across traditional search and AI-driven answer platforms (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.). The role also involves writing and overseeing SEO-compatible copy for website pages, blogs, and creative assets so that content performs for both search rankings and audience engagement.

Key Responsibilities

1. On-Page SEO Management

- Conduct on-page audits (meta tags, headers, URL structure, internal linking, image alt text)
- Optimise website pages, blogs, and landing pages for target keywords and search intent
- Implement structured data/schema markup to support rich results and AI-answer eligibility
- Monitor Core Web Vitals and technical SEO health, coordinating fixes with the development team

2. Off-Page SEO & Authority Building

- Develop and execute link-building strategies (guest posts, digital PR, partnerships, directories)
- Build domain authority through quality backlink acquisition and outreach
- Manage local SEO listings (Google Business Profile) and citation consistency
- Monitor and disavow toxic/spammy backlinks

3. AEO & GEO Optimisation

- Structure content (FAQs, direct concise answers, structured data) to improve visibility in featured snippets and AI Overviews
- Optimise brand and content visibility within generative AI search tools (ChatGPT, Perplexity, Gemini, Google AI Mode) through authoritative, well-structured, citation-worthy content
- Track brand mentions/citations within AI-generated answers and benchmark against competitors
- Stay current on evolving AEO/GEO best practices and platform changes

4. SEO Content & Copywriting

- Write and/or edit SEO-optimised copy for website pages, blogs, landing pages, and product descriptions
- Balance keyword optimisation with readability, brand tone,



and conversion focus
- Collaborate with the design team to align SEO copy with creative assets and campaigns
- Develop content briefs/guidelines for writers or freelancers where applicable

5. Keyword Research & Strategy

- Conduct keyword research and competitive analysis to identify growth opportunities
- Build and maintain keyword-to-page mapping across the website
- Track and report keyword ranking movements

6. SEO Reporting & Analytics

- Track organic traffic, rankings, and conversions using GA4, Search Console, SEMrush/Ahrefs
- Prepare regular performance reports with actionable insights and recommendations

7. Cross-functional Collaboration

- Work with content, design, and development teams to implement SEO and AEO/GEO recommendations
- Coordinate with developers on technical SEO fixes and site changes

Required Tools & Software

Core SEO & Analytics

- Google Search Console
- Google Analytics (GA4)
- SEMrush
- Ahrefs
- Moz Pro
- Screaming Frog SEO Spider

On-Page & Technical SEO

- Google PageSpeed Insights / Lighthouse
- Schema markup generators (Schema.org, Merkle Schema Markup Generator)
- Screaming Frog (technical audits)

Keyword & Content Optimisation

- SurferSEO
- Clearscope
- Frase
- MarketMuse

Off-Page, Link Building & Local SEO

- Ahrefs / SEMrush Backlink Analytics
- BuzzStream / Hunter.io (outreach)
- Google Business Profile
- BrightLocal / Whitespark (local SEO)

AEO & GEO — AI Search Visibility Tools

- Profound
- Peec AI
- AthenaHQ
- Otterly AI
- Semrush AI Visibility Toolkit / Ahrefs Brand Radar

AI Writing & Copy Tools

- ChatGPT
- Claude
- Jasper
- Copy.ai
- Grammarly (AI features)

Key Competencies

- Strong analytical and data-driven mindset
- Excellent copywriting and content skills
- Up-to-date knowledge of search engine and AI/LLM algorithm trends
- High attention to detail
- Cross-functional collaboration and communication
- Adaptability to the rapid-evolving SEO/AEO/GEO landscape

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 SEO Specialist (India)
🏢 P&N Consultancy
📍 India