Company: U-Vita Nutrition World
Location: Borivali [W] next to platform no.1

Job Title: Senior D2C Growth & Brand Lead – U-Vita

About U-Vita

U-Vita is a fast-growing health and wellness brand focused on delivering high-quality, science-backed products directly to consumers. Our mission is to build a trusted, performance-driven D2C brand that customers love and return to.

We are looking for a strategic and execution-driven Senior D2C Expert who can lead the brand end-to-end — from growth strategy to performance marketing, retention, and brand building.

Role Overview

The Senior D2C Growth & Brand Lead will own the complete D2C P&L; for U-Vita and drive scalable, profitable growth across digital channels. This leader will combine brand thinking with performance rigor and customer-first execution.

This is a high-impact leadership role responsible for building U-Vita into a category-leading D2C brand.

Key Responsibilities

1. D2C Strategy & P&L; Ownership

- Own end-to-end D2C revenue, growth, and profitability.
- Develop and execute a 12–24 month growth roadmap.
- Define CAC, LTV, retention, and contribution margin targets.
- Drive data-led decision making across the funnel.

2. Performance Marketing Leadership

- Lead acquisition across Meta, Google, Amazon, marketplaces, and emerging channels.
- Optimize CAC, ROAS, and blended acquisition efficiency.
- Scale paid campaigns while improving marketing efficiency ratio.
- Manage agencies and in-house performance teams.

3. Brand Building & Positioning

- Define U-Vita’s brand narrative, tone, and positioning in the wellness space.
- Lead creative strategy across paid, organic, and owned channels.
- Ensure consistent brand identity across website, social, packaging, and communication.
- Build strong brand recall and customer trust.

4. E-commerce & Website Optimization

- Optimize conversion rates (CRO) across the website.
- Improve user journey, product storytelling, and checkout flows.
- Drive AOV growth through bundling, upselling,



and subscriptions.
- Work closely with tech and design teams.

5. Retention & Lifecycle Marketing

- Build and scale CRM, email, WhatsApp, and SMS marketing.
- Improve repeat rate and subscription penetration.
- Design loyalty and referral programs.
- Enhance customer lifetime value (LTV).

6. Data, Analytics & Insights

- Build dashboards for funnel performance and cohort analysis.
- Lead experimentation and A/B testing culture.
- Use insights to guide product, pricing, and campaign strategy.

7. Team & Cross-Functional Leadership

- Build and mentor a high-performing D2C team.
- Work closely with product, supply chain, finance, and creative teams.
- Align inventory planning with growth forecasts.
- Present growth strategy to leadership and stakeholders.

Required Qualifications

- 7–12+ years of experience in D2C, e-commerce, or digital growth roles.
- Proven track record of scaling a D2C brand from early stage to scale.
- Strong understanding of performance marketing metrics (CAC, LTV, ROAS, MER).
- Experience in health, wellness, nutrition, or FMCG is a robust plus.
- Deep knowledge of Shopify or similar e-commerce platforms.
- Strong analytical and financial acumen.
- Experience managing budgets of significant scale.
- Leadership experience managing cross-functional teams.

What We’re Looking For

- Strategic thinker with hands-on execution ability.
- Data-driven yet brand-sensitive mindset.
- Entrepreneurial ownership mentality.
- Strong decision-making capability in high-growth environments.
- Customer-obsessed approach.

Success Metrics

- Revenue growth and profitability improvement.
- CAC to LTV improvement.
- Increase in repeat purchase rate.
- Improved contribution margin.
- Brand equity and market share growth.

Why Join U-Vita

- Opportunity to lead and shape a high-growth D2C brand.
- High ownership and autonomy.
- Fast-paced entrepreneurial culture.
- Opportunity to build a category-leading wellness brand.

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Head ofC Growth & Brand (India)
🏢 Ambix Healthcare
📍 India