Experience Required

5 - 7

Location

Mumbai

Role Type

Full Time

Role: Marketing Manager

Department: Marketing

Location: Mumbai (Saki Vihar)

Work Mode: Work from Office

Working Days: Monday to Friday

Experience: 5-7 years

Job Description:

We are looking for a hands-on and results-oriented Marketing Manager who can manage and execute integrated marketing initiatives across digital, content, events, social media, email and sales enablement.

The ideal candidate should have strong experience in B2B marketing, preferably within the technology, SaaS, IT services or enterprise software space. The role will work closely with the Sales, Pre-Sales, Product and Leadership teams to build brand awareness, generate qualified leads and create marketing programs that contribute to business growth.

Key Responsibilities

- Integrated Marketing & Campaign Management
- Develop and execute integrated marketing campaigns across digital and offline channels.
- Plan and manage campaigns aligned with business, product and revenue objectives.
- Create campaign calendars and manage execution from ideation to performance analysis.
- Coordinate with internal teams and external agencies to deliver campaigns on time and within budget.
- Track campaign performance and continuously optimise initiatives based on results.

- Demand Generation & Lead Generation

- Develop and execute lead-generation campaigns targeting B2B and enterprise audiences.
- Work closely with Sales to identify target accounts, industries and customer segments.
- Support inbound and outbound demand-generation initiatives.
- Track leads through the marketing funnel and ensure effective handover to Sales.
- Analyse lead quality, conversion rates and campaign ROI.

- Digital Marketing

- Manage digital marketing initiatives across Google, LinkedIn, social media, email and other relevant channels.
- Plan and execute paid campaigns for awareness, lead generation and demand creation.
- Monitor key metrics such as CTR, CPL, conversion rate, engagement and ROI.
- Use Google Analytics and other marketing analytics tools to measure website and campaign performance.
- Identify opportunities to improve digital presence and customer engagement.

- SEO & Website Management

- Develop and execute SEO strategies to improve organic visibility and website traffic.




- Conduct keyword and competitor research.
- Coordinate website content updates, landing pages and marketing assets.
- Monitor website performance and identify opportunities for optimisation.
- Work with content and technology teams to improve website engagement and conversion.

- Content & Brand Marketing

- Develop and manage marketing content including brochures, presentations, newsletters, website content, social media posts, case studies and campaign assets.
- Ensure consistency of brand messaging across all communication channels.
- Work with design and creative agencies to develop compelling marketing collateral.
- Support thought leadership and product communication initiatives.
- Review and approve marketing collateral to ensure quality and brand alignment.

- Email & CRM Marketing

- Plan and execute email marketing and newsletter campaigns.
- Develop audience segments and personalised communication journeys.
- Monitor open rates, click-through rates, engagement and conversions.
- Maintain campaign data and ensure effective tracking through CRM and marketing tools.
- Work with Sales to improve lead nurturing and follow-up communication.

- Events & Industry Marketing

- Plan and execute participation in industry events, exhibitions, conferences, webinars and customer events.
- Manage event-related communication, branding, collateral and lead generation.
- Coordinate with Sales and external partners for event execution.
- Track and report on event-generated leads and business opportunities.

- Sales Enablement

- Work closely with Sales and Pre-Sales teams to understand business requirements and develop relevant marketing support.
- Create sales presentations, product brochures, pitch decks, case studies and other sales enablement material.
- Support account-based marketing initiatives for strategic customers and prospects.
- Participate in selected client meetings,



industry events and business presentations when required.

- Market & Competitor Research

- Conduct market research to understand customer needs, industry trends and competitor activities.
- Monitor competitor positioning, campaigns, content and digital presence.
- Provide insights to support product positioning and marketing strategy.
- Identify new opportunities for brand visibility and market expansion.

- Analytics & Budget Management

- Track and report marketing KPIs across campaigns and channels.
- Prepare regular marketing performance reports for management.
- Manage marketing budgets and optimise allocation based on business priorities.
- Measure marketing effectiveness through leads, engagement, conversions and ROI.
- Use data and insights to recommend improvements to future campaigns.

The Job responsibilities of the candidate shall include but not limited to the Job Description & to perform any other tasks/functions as required by the Company

Required Skills

- Strong experience in B2B Marketing / Technology Marketing / SaaS Marketing.
- Hands-on experience in Digital Marketing, Demand Generation and Lead Generation.
- Robust understanding of SEO, SEM, Google Analytics and social media marketing.
- Experience managing LinkedIn and Google campaigns.
- Strong experience in content and marketing collateral development.
- Experience with email marketing and CRM platforms.
- Experience in planning and managing events, webinars and industry exhibitions.
- Strong understanding of marketing analytics and campaign performance measurement.
- Excellent communication, presentation and stakeholder-management skills.
- Ability to work closely with Sales, Pre-Sales, Product and Leadership teams.
- Strong project management and multitasking abilities.
- Experience managing agencies and external marketing partners will be an advantage.

What We Are Looking For

We are looking for someone who is hands-on, commercially oriented and execution-focused, with the ability to independently manage marketing initiatives while working closely with business stakeholders. The ideal candidate should be able to connect marketing activities with business outcomes, rather than focusing only on brand or communication activities.

📌 Marketing Manager (Mumbai)
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