About The Company

Impeck Telecoms OPC Pvt. Ltd. is a dynamic and cutting-edge company specializing in providing comprehensive IT services, digital marketing solutions, and customized lead generation strategies. Our mission is to empower businesses by leveraging data-driven marketing techniques to attract high-quality prospects, enhance conversion rates, and foster sustainable growth. With a dedicated team of professionals, we focus on delivering tailored solutions that meet the unique needs of each client, ensuring measurable results and long-term success. Our expertise spans across multiple industries and markets, including the USA and India, enabling us to adapt to diverse business environments and deliver impactful marketing campaigns.

About The Role

We are seeking a highly skilled Performance Marketing & Lead Generation Specialist to join our team on a full-time basis. The ideal candidate will possess proven experience in generating qualified leads in both B2B and B2C segments, particularly within the US and Indian markets. This role requires a strategic thinker with a deep understanding of digital advertising platforms such as Meta Ads, Google Ads, Microsoft Advertising, and LinkedIn Ads. The successful candidate will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns to drive lead quality and volume. They will work closely with the sales team to align marketing efforts with sales objectives, ensuring a seamless lead-to-conversion process. The role demands a proactive approach to campaign management, continuous performance analysis, and optimization to achieve key performance indicators such as CTR, CPC, CPL, CPA, and ROAS. This position operates on a US shift from 8:00 PM to 5:00 AM, requiring flexibility and dedication to meet campaign deadlines and client expectations.

Qualifications

The ideal candidate should have a minimum of 2+ years of hands-on experience in performance marketing and lead generation.



Strong expertise in managing and optimizing campaigns across Google Ads, Meta Ads, and Microsoft/Bing Ads is essential. Candidates must have demonstrated success in generating leads specifically for the US and Indian markets, with a solid understanding of digital marketing tools and analytics. Proficiency in GA4, Google Tag Manager, Meta Pixel, and conversion tracking is mandatory. Additionally, candidates should possess a good grasp of marketing funnels, CRM systems, landing page optimization, and attribution models. Excellent skills in keyword research, audience targeting, remarketing, and A/B testing are required. A high level of proficiency in Excel or Google Sheets for data analysis and reporting is also necessary. Robust communication skills, analytical thinking, and the ability to work independently are key attributes for success in this role. Willingness to work during US hours is a must.

Responsibilities

The Performance Marketing & Lead Generation Specialist will be responsible for a variety of tasks aimed at maximizing campaign performance and lead quality. These include generating qualified B2B and B2C leads for both the USA and Indian markets, managing and optimizing campaigns across multiple platforms such as Meta, Google, Bing, and LinkedIn Ads. The role involves driving performance through targeted campaigns on Google Search, Display Networks, YouTube, and remarketing strategies. The candidate will continuously monitor and optimize KPIs such as click-through rate, cost per click, cost per lead, cost per acquisition,



and return on ad spend to ensure profitability and scalability of campaigns. Implementing tracking tools like GA4, GTM, and Meta Pixel to accurately measure conversion events is crucial. Collaborating with the sales team to improve lead quality and conversion rates is also a key responsibility. Additionally, the role requires conducting thorough keyword research, audience segmentation, and A/B testing to refine campaign strategies. Regular reporting on campaign performance, insights, and recommendations will be part of the job to ensure transparency and continuous improvement.

Benefits

Impeck Telecoms OPC Pvt. Ltd. offers a competitive salary package aligned with industry standards, along with opportunities for professional growth and development. Employees will benefit from a collaborative work environment that fosters innovation and creativity. We provide flexible working hours within the US shift, enabling a healthy work-life balance. The company also offers health benefits, performance-based incentives, and access to cutting-edge marketing tools and technologies. As part of our team, you will have the chance to work with diverse clients across various industries, gaining valuable experience in international digital marketing campaigns. We prioritize employee well-being and professional advancement, making Impeck Telecoms a rewarding place to build your career.

Equal Opportunity

Impeck Telecoms OPC Pvt. Ltd. is committed to creating an inclusive environment where all employees are valued and respected. We are an equal chance employer and do not discriminate based on race, religion, gender, age, national origin, disability, or any other protected characteristic. We believe diversity enhances our workplace and drives innovation, and we are dedicated to fostering a culture of fairness, equity, and opportunity for all applicants and employees.

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