KEY RESPONSIBILITIES
Brand and Marketing Content
Own the creation and management of written marketing assets across blogs, landing pages, website copy, newsletters, product messaging, and campaign copy
Plan and write email marketing content across nurture sequences, outbound campaigns, and product announcements, with a focus on deliverability, engagement, and conversion
Develop thought leadership content that builds BeFiSc's authority in the identity verification, fraud prevention, and compliance space
Write PR content including press releases, media communication, and executive-facing narratives that represent BeFiSc's brand credibly across external platforms
Maintain a consistent brand voice across all written touchpoints, from technical product content to executive communications, and ensure all assets are campaign-ready before launch
Sales Enablement and GTM Communication
Create and maintain GTM and sales enablement assets including pitch decks, one-pagers, case studies, and product collateral
Own communication for new product launches, feature updates,



and partnership announcements, ensuring messaging is explicit, consistent, and enterprise-appropriate
Collaborate with the sales and product teams to understand customer pain points and objections, and translate these into content that supports conversion
Cross-Functional Content Execution
Work closely with the design, motion, SEO, social media, and performance marketing teams to execute integrated campaigns with aligned messaging
Write detailed creative briefs and content structures that enable the design and motion teams to execute with clarity and minimal revision cycles
Manage multiple content workstreams simultaneously, proactively flagging gaps, dependencies, or inconsistencies across campaigns and channels
Product and Industry Understanding
Develop a strong, independent understanding of BeFiSc's product suite, competitive positioning, and enterprise customer landscape
Translate product features and technical

📌 Content Strategist (India)
🏢 BeFiSc
📍 India