? We’re Hiring: Performance Marketing Specialist – D2C
We’re looking for a highly experienced Performance Marketer with strong hands-on expertise in scaling D2C brands through Meta Ads & Google Ads.
The ideal candidate should stay updated with the latest Meta and Google algorithm, attribution, tracking and advertising changes and know how to translate data into actionable growth strategies.
Key Responsibilities:
Manage and optimize Meta Ads & Google Ads
Closely analyse ROAS, CAC, CTR, CPM, CPC, CVR, AOV and funnel metrics
Identify performance trends and act quickly based on data
Analyse creatives, audiences, landing pages and overall customer journey
Scale winning campaigns while controlling acquisition costs
Test new audiences, creatives, offers and campaign structures
Provide clear insights on what is working, what isn’t, and what needs to change




Work closely with the creative/content team to improve ad performance
Stay ahead of the latest Meta & Google advertising updates and D2C trends
What we’re looking for:
✅ Proven experience working with D2C / e-commerce brands
✅ Robust analytical and performance marketing skills
✅ Deep understanding of Meta & Google Ads
✅ Experience with tracking, attribution and conversion optimisation
✅ Ability to make decisions based on numbers and trends — not assumptions
✅ Strong communication and ownership mindset
? Camera-friendly personality is an added advantage,
If you’re someone who loves numbers, experimentation, creatives and scaling D2C brands, we’d love to hear from you.

📌 Performance Marketer (Coimbatore)
🏢 Zayma India
📍 Coimbatore