Designation : Performance Marketing Specialist
Location : South Delhi, okhala
Industry : Beauty
Experience: 4- 7 Yrs
Qualification: Any graduate, Certification in Digital Marketing

Company Description Ekta Cosmetics Limited has been a key player in India’s professional beauty industry, introducing innovative and high-performance global makeup and skincare brands to the Indian market.
Key Responsibility Area
Develop and own the end-to-end performance marketing strategy for the D2C business across the website, eCommerce platforms, and marketplaces.
Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook & Instagram) to drive quality traffic and sales.
Drive key performance metrics — ROAS, ROI, and CAC — through continuous campaign monitoring, testing, and budget optimization.
Design and implement AOV-growth strategies, including bundling, upsells, cross-sells, and cart-level incentives.




Lead Conversion Rate Optimization (CRO) initiatives through structured A/B testing and data-driven improvements across landing pages, PDPs, and checkout.
Build and manage customer retention and lifecycle marketing programs, including email and messaging automation, to improve repeat purchase rate and customer lifetime value.
Leverage GA4, Google Tag Manager, and analytics tools to track, measure, and report performance across all digital channels.
Identify and scale current growth channels and opportunities to expand acquisition beyond core paid media.
Partner with cross-functional teams (design, product, tech) to enhance the marketing funnel and overall customer experience.
Deliver regular performance reports with actionable insights and strategic recommendations to leadership.

📌 Performance Marketing Specialist (India)
🏢 Ekta Cosmetics
📍 India