Company Description
Bandhan Tours Pvt. Ltd. has been creating personalized and seamless travel experiences for over 11 years, serving nearly 25,000 travelers across domestic and international destinations. We combine travel expertise with a passion for creating memorable journeys.

CTC Budget: ₹30,000 – ₹40,000 per month

Role Description
We are seeking a highly experienced Marketing Manager (3–5 years) with robust expertise in digital and offline marketing, brand building, and strategic planning within the Tours & Travel industry. The ideal candidate will lead the marketing function, create high-impact campaigns, manage teams, and drive customer acquisition and brand growth.

Key Responsibilities
1. Strategic Marketing Leadership
Develop and execute annual marketing strategies aligned with revenue goals.
Lead brand positioning, travel product promotions, and GTM (Go-to-Market) plans.
Conduct market research, competitor analysis, and customer segmentation for targeted campaigns.
Identify new opportunities, travel trends, and seasonal demand patterns.

2.



Digital Marketing Management
Oversee performance marketing campaigns including Google Ads, Meta Ads, YouTube, Display, and Retargeting.
Lead SEO, SEM, content strategy, email automation, and CRM-driven nurture flows.
Manage website UX, landing pages, and conversion optimization.
Track KPIs such as CPL, CPA, ROI, traffic growth, and conversion rates.

3. Offline Marketing & Brand Visibility
Plan and execute offline campaigns such as travel expos, roadshows, events, print ads, and outdoor promotions.
Manage brand collaterals including brochures, catalogues, stands, and event branding.
Strengthen B2B partnerships and corporate visibility through on-ground marketing initiatives.
Coordinate with vendors, agencies, and media partners.

4. Team Management & Cross-Functional Coordination
Lead and mentor a team of digital marketers, designers, content writers, and marketing executives.
Set KPIs, track performance, and implem

📌 Senior Digital Marketing executive (Thane)
🏢 Bandhan Tours
📍 Thane