Institutional Partnerships & Relationship Management
Strategic Outreach: Identify and build long-term relationships with schools, colleges, coaching institutes, and language academies within target catchment areas to strengthen regional presence.
Partnership Activation: Activate and nurture key institutional accounts through well-defined engagement plans and continuous follow-through.
Account Planning: Maintain a structured pipeline of institutional partners, mapping their academic calendars to ensure timely and relevant engagement activities.
Local Demand & Lead Generation
Outreach Initiatives: Plan, coordinate, and execute a range of student outreach initiatives, including seminars, workshops, and webinars within partner institutions.
Event Management: Organise and drive student participation for branch-level events, in-house education fairs, and university delegate visits.
Activity Calendar: Calendarize the local city-level activities and monthly outreach schedules to ensure consistent market presence and effective resource deployment.
Hyperlocal Marketing Execution
Identify Local Branding Opportunities: Identify local branding opportunities including standees, posters, kiosks and outdoor branding.
Offline Visibility Campaigns: Coordinate branch-level offline visibility campaigns near coaching hubs and educational clusters.
Tactical Activations: Support local promotions and tactical activations to increase walk-ins (e.g., experiential pop-ups and student networking sessions).
Social Amplification: Act as the social media champion for the local branch, capturing high-quality content and student testimonials during events for digital amplification.
Cross-Functional Collaboration & Reporting
Sales Alignment: Work collaboratively with the Branch Manager Sales and counselling teams to ensure seamless lead handovers, timely follow-ups, and a cohesive student conversion journey.
Budget & ROI Tracking: Manage the assigned outreach budget efficiently, tracking the