Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex
The role in one line:

We ship a lot. Our customers don't always know it. This role exists to close that gap — to make sure every capability we build is discovered, understood, and actually used by the people it was built for.

What you'll own
Telling customers what's new through Email, WhatsApp, etc.
Building a content engine — Constant product marketing through initiatives like feature of the month, success stories, feature highlights, social posts, so marketing doesn't go quiet between releases.
Getting features adopted — For features that matter, you keep at it for 60–90 days after launch, and you watch the numbers to see whether it worked.
Making sure websites, decks, USP docs, battlecards, pricing, screenshots and case studies all stay current as the product moves.
Working with Product early — Sit with PMs at spec stage to agree on the pain points, benefits, product marketing plan, discoverability aspects
What we're looking for
Must have




4–6 years in product marketing at a B2B SaaS product company
Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
Strong writing across formats — product pages, customer emails, in-product copy, setup guides — in plain language a busy Management Committee member will read
Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
The discipline to run a calendar.
Hands-on experience on visuals and short video (Canva, editing, or strong AI-tool leverage)

Why ADDA?
ADDA is Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
You sit between Product and Marketing with real ownership and a direct line to leadership
Remote-friendly. Market-competitive salary plus performance bonuses

How to apply?
Send us your resume along with:
Two

📌 Product Marketing Manager (India)
🏢 ADDA.io
📍 India