About us
We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.
In the last 14 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.
What you’ll do
Own creative strategy across Meta, TikTok and YouTube.
Research customer psychology, pain points and buying triggers.
Develop buyer personas, messaging frameworks and creative angles.
Write hooks, concepts, scripts, headlines and CTAs.
Create detailed briefs for editors and designers.
Analyze winning and losing ads to identify creative patterns.
Develop and rapidly test creative concepts and variations.
Work with editors and designers to bring concepts to life.
Use ROAS, CTR, CPA and conversion data to guide creative decisions.
Research competitors, trends and emerging creative formats.
Shape the creative roadmap across Triplespeed’s app portfolio.
Build systems to produce and test winning creatives at scale.
Grow into a leadership role and help build the creative team.
Who we’re looking for
1–5 years in direct-response copywriting, creative strategy or performance marketing.
Solid understanding of Meta, TikTok and YouTube advertising.
Experience creating performance-driven ads with measurable results.
Strong direct-response copywriting and storytelling skills.
Strong understanding of consumer psychology and persuasion.
Comfortable using performance data to make creative decisions.
Able to turn strategy into clear briefs for designers and editors.
Strong communication and collaboration skills.
Comfortable in a fast-paced, high-ownership environment.
Portfolio of ads or campaigns, ideally with performance metrics.
Based in Bangalore and open to working 5 days in-office.