Creative Lead – Content
Location: Pune
Experience: 5–8 years
Function: Marketing / Creative

The Role
As the Creative Lead – Content, you will own the content and creative engine for Ghar Soaps.
Your primary responsibility will be to lead and mentor a team of content executives across Social Media, Website and CRM, while also being deeply involved in the larger creative thinking for the brand.
You will be expected to move seamlessly between creative strategy and execution: from defining what we should say, to developing campaign ideas, to ensuring that the final piece of content feels unmistakably Ghar Soaps.
This is a role for someone who can think in campaigns, build content systems and obsess over the quality of the final output.

What You Will Do
1. Lead the Content Team
Lead, mentor and manage content executives across Social Media, Website and CRM.
Set clear content priorities, briefs, timelines and quality benchmarks for the team.
Build a robust content culture that encourages original thinking and experimentation.
Review and sharpen content before it goes live
2.



Conceptualise Campaigns
Lead the ideation and conceptualisation of brand campaigns, product launches, seasonal campaigns and cultural moments.
Develop campaign platforms, big ideas, hooks and communication territories.
Translate consumer and business objectives into compelling creative ideas.
Partner with designers, video teams, agencies and other creative partners to bring ideas to life.
Ensure consistency of the brand's tone, personality and visual/verbal identity across campaigns.
4. Own Website & CRM Content
Define content journeys across the website, landing pages and key consumer touchpoints.
Develop CRM communication across email, WhatsApp, SMS and other relevant channels.
Create content that balances brand storytelling with conversion and retention objectives.
Continuously improve content based on consumer behaviour and performance data.
5. Build the Ghar Soaps Voice
Help define and evolve t

📌 Creative Lead – Content (India)
🏢 Ghar Soaps
📍 India