Role Overview

This is a high-priority hire. We need an experienced Bulk Email Marketing Specialist who can build and manage large-scale B2B outreach campaigns with exceptional deliverability. The role requires deep expertise in email infrastructure, list hygiene, segmentation, and automation — directly contributing to MQL generation and sales pipeline.

Key Responsibilities

Design and execute high-volume B2B email outreach campaigns targeting enterprise decision-makers
Manage sender reputation, email authentication (SPF, DKIM, DMARC), and deliverability optimization
Build and maintain segmented contact lists with strict list hygiene practices
Develop drip sequences and automated nurture workflows in tools like Mailchimp, Klaviyo, HubSpot, or similar
Conduct A/B tests on subject lines, sending times, content, and CTAs to optimize open and click rates
Monitor inbox placement rates and proactively resolve spam/bounce issues




Coordinate with content and design teams to produce high-quality, brand-aligned email assets
Deliver weekly performance reports with actionable recommendations

Requirements

7–10 years of email marketing experience with proven bulk/outreach campaign success
Deep expertise in email deliverability: SPF, DKIM, DMARC, IP warm-up, inbox placement
Experience with one or more ESPs: Mailchimp, SendGrid, Brevo, HubSpot, Klaviyo, Lemlist, or similar
Solid understanding of B2B database sourcing, list building, and segmentation
Familiarity with CAN-SPAM, GDPR, and email compliance best practices
Ability to manage large contact databases (100K+ contacts)
Data-driven mindset with experience optimizing campaigns based on performance analytics

📌 Bulk E-Mail Marketing Specialist (Chennai)
🏢 Proeze
📍 Chennai