About the Role
We are looking for a Brand Strategist who can turn consumer insights, culture and business objectives into strong brand ideas and actionable strategies. You will work closely with the Brand, Creative, Content, Social Media, Performance Marketing, Product and E-commerce teams to build a consistent and differentiated Beyoung brand.
Key Responsibilities
Develop and execute brand and communication strategies aligned with business goals.
Own strategy for campaigns, product launches, seasonal moments and brand initiatives.
Conduct consumer, competitor, category and cultural research to identify opportunities.
Develop consumer insights, audience personas, positioning and communication territories.
Create strategic briefs for Creative, Content, Social Media and Performance teams.
Define campaign thought, messaging, content pillars and communication frameworks.
Identify relevant fashion, youth, social and cultural trends and translate them into brand opportunities.
Work with the Product and Marketing teams to build strong product and category narratives.




Manage influencer marketing communication and brand collaborations across all relevant channels.
Develop and execute promotional activities for offline stores, including store launches, local campaigns and on-ground activations.
Ensure consistent brand communication, voice and positioning across all channels and platforms.
Analyse campaign performance and consumer response to develop actionable learnings and recommendations.
Continuously track competitors and emerging D2C/fashion brands to identify opportunities for differentiation.
What We're Looking For
2–5 years of experience in Brand Strategy, Advertising, Marketing, D2C, Fashion, E-commerce or a Creative/Strategy Agency.
Strong understanding of consumer behaviour, youth culture, fashion and digital media.
Excellent strategic thinking, storytelling and presentation skills.
Ability to convert data + insights into explicit creative direction.
Strong understandi

📌 Brand Strategist (Udaipur)
🏢 Beyoung.in
📍 Udaipur