Role Description This is a full-time, on-site Brand Specialist role based in Kozhikode. The Brand Specialist will support the development and execution of brand strategies across retail and digital channels, ensuring consistent brand messaging and visual identity. Daily responsibilities include monitoring brand performance, coordinating promotional activities, and assisting with in-store branding initiatives and customer experience. The role involves collaborating with sales, marketing, and merchandising teams to implement campaigns, collect market feedback, and analyze customer insights. The Brand Specialist will also help prepare reports, maintain brand guidelines, and contribute ideas to strengthen brand awareness and loyalty.
Qualifications

Candidates should possess skills in Brand Strategy and Brand Management to plan, execute, and evaluate brand initiatives.




Candidates should possess skills in Branding and Communication to maintain consistent brand identity and deliver clear, engaging messages.
Candidates should possess skills in Sales and customer engagement to support store-level activations and drive brand-led revenue growth.
Robust analytical abilities to interpret market trends, customer feedback, and campaign performance metrics.
Ability to collaborate effectively with cross-functional teams and work in a fast-paced retail setting.
Good organizational skills and attention to detail in managing brand assets and documentation.
Prior experience in apparel, retail, or FMCG brands is beneficial.
Relevant diploma or bachelor’s degree in Marketing, Business, Fashion, or a related field is preferred.

📌 Brand Specialist (Kozhikode)
🏢 Popees Baby Care
📍 Kozhikode