Influencer Marketing Executive — Creator Collaborations Sadhna (sadhna.co)
Full time Employment
Location: On-site - Noida
About Sadhna
Sadhna is a fast-growing premium pooja products brand — bamboo-less agarbatti, havan cups, dhoop, and more — bringing devotion and purity into lakhs of Indian homes. We are scaling aggressively toward becoming India's most loved pooja brand, and influencer-created content is at the centre of our next growth phase.
About the Role
You will own our influencer collaboration pipeline end-to-end. Every day, you'll discover and reach out to creators (devotional, lifestyle, home, mom, and wellness niches), close barter collaborations, brief them on our brand, collect their videos, and coordinate with our performance marketing team so the best content runs as Meta ads and Instagram collab posts with @sadhna.co.This is a high-ownership execution role — perfect for someone who lives on Instagram, loves talking to creators, and wants to build a creator network of hundreds of influencers within a year.
What You'll Do
● Discover and shortlist relevant nano/micro influencers (5K–200K followers) daily across Instagram and YouTube Shorts
● Send 50–60 outreach messages/emails every day and maintain a healthy pipeline
● Negotiate and close barter collaborations (product in exchange for content) — target of closing 20–30 collaborations per month once ramped
● Send products, share creative briefs, and follow up so creators deliver on time and on-brand
● Collect final videos + raw footage and secure written content usage rights for paid ads
● Coordinate Instagram collab posts and partnership (whitelisted) ads with @sadhna.co
● Maintain a clean tracker: outreach → response → agreed → shipped → content received → posted → handed to ads team
● Share weekly reports: outreach numbers, close rate, content delivered, best-performing creators
What We're Looking For
● 1–3 years of experience in influencer marketing, creator outreach, social media, or brand