Title: Influencer Marketing & PR
Type: 4-5 Years of experience
Industry: D2C, wellness, nutrition, lifestyle, FMCG.

We're looking for a sharp, creative, and highly organized Influencer Marketing & PR to own and scale our influencer ecosystem. If you live and breathe Instagram and YouTube, have a keen eye for authentic creators, and can seamlessly move between campaign briefs, creative ideation, and performance metrics, we'd love to hear from you.

What You'll Do
- Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.
- Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.
- Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.
- Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.
- Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.
- Plan and execute shoots,



including founder/CEO-led content, from concept to final delivery.
- Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.
- Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
- Monitor and optimize campaign performance with a solid focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency.
- Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
- Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
- Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
- Develop and execute PR strategies to strengthen brand visibil

📌 Influencer Marketing (Mumbai)
🏢 Ace Blend
📍 Mumbai