Area(s) of responsibility
Job Description:
The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.
The right candidate will have a confident presence, with the ability to be persuasive and effective while being a positive listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

Key responsibilities:

Build and execute marketing strategy and plan for one or more business unit/s
Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
Support external facing proposition development,



and lead creation of external facing marketing & sales collateral for all propositions
Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
Create content working with writing agencies, and working with SME’s
Custodian of web and social media content for all matters related to the practice/BU
Plan and execute effective and measurable omni-channel marketing campaigns
Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
Create deal pipeline and focus on business development by working closely with inside sales.
Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
Work with relevant OEMs/ Alliances for joint GTM activities

Academic/Professional qualification:

MBA or equivalent BU experience

📌 Sr Manager-Marketing (Pune)
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