About the Team:
We are the powerhouse behind the biggest and most influential channels in the East- Star Jalsha, Jalsha Movies, Colors Bangla, Colors Bangla Cinema, Star Kiran- setting trends and redefining regional entertainment. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers and delivers market leadership. Working closely with production houses, writers, marketing, and commercial teams, we operate in a fast-paced, high-energy environment- constantly innovating, pushing boundaries, and shaping the future of content.
About the Role:
The incumbent will lead marketing vision, communication strategy and branding for Colors Bangla and Colors Bangla Cinema driving impactful storytelling across on-air and integrated platforms. This role is central to shaping how audiences engage with our channel’s content, ensuring that all promotional output is compelling, consistent,



and aligned with the brand identity. Operating in a fast-paced, high-energy workplace, the incumbent will lead a team of creative professionals to deliver innovative campaigns that maximize reach, engagement, and brand recall.
Key Responsibilities:
Design and implement the annual Marketing and Communication Plan for the channel brand and its programming line-up across allocated shows and slots.
Lead marketing strategy and drive all impact campaigns, show launches, sustenance initiatives, and integrated promotional activities to grow channel reach, engagement, and viewership.
Conceptualize and execute large-scale as well as micro-level brand activations, on-ground IPs, audience engagement initiatives, and experiential campaigns across markets.
Lead end-to-end IP design and execution for channel-led properties, events, cultural integrations, and branded experiences in collaboration with internal and

📌 Associate Director (Kolkata)
🏢 JioStar
📍 Kolkata