Company Description
About Swiggy
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-quick delivery for customers, but also in a productive and fulfilling experience for our employees.
Job Description
Responsibilities:-
Influencer Strategy & Program Building
Own Instamart's influencer marketing strategy and roadmap end-to-end.
Build a differentiated creator ecosystem across macro, micro, emerging and regional creators.
Identify new creator formats, platforms, trends and cultural opportunities before they become mainstream.
Develop always-on and campaign-led influencer programs across Instamart's marketing priorities.
Build the systems, processes and agency ecosystem required to operate influencer marketing at scale.
Campaign Execution
Lead multiple influencer campaigns simultaneously — from brief and creator selection through execution and reporting.
Work closely with creators and agencies to develop content that feels native to the creator while delivering against the brand objective.
Own creator shortlisting, commercials, negotiations, content development, approvals and campaign delivery.
Maintain high standards of execution despite fast timelines and multiple moving pieces.
Measurement & Effectiveness
Build a strong measurement framework for influe