About Yuvrus Botanicals:
Yuvrus Botanicals is building a recent generation of trusted child nutrition and wellness products, combining the wisdom of nature with modern paediatric science.
Better Nutrition. Better Choices. Better Futures.
Beginning with our flagship child nutrition product Choco Genius, we are building a broader portfolio of natural nutrition and care products for children.
Our ambition is bigger than building another FMCG brand:
We aspire to build one of India's most trusted child nutrition brands — a brand mothers know, trust, choose, recommend and pass on.
The Opportunity
We are looking for a Co-Founder & Chief Marketing & Transformation Officer (CMTO) to own and build the complete Brand, Marketing, Growth, Consumer and Transformation engine of Yuvrus Botanicals.
This is not a traditional CMO role.
We are looking for a hands-on builder and growth operator who can take Yuvrus from:
0 → 1 → 10 → 100
You will personally drive early-stage campaigns, identify what works, build repeatable growth systems, create a powerful consumer brand and eventually transform marketing into a data-driven, technology-enabled and increasingly automated growth engine.
Brand → Attention → Trust → Acquisition → Conversion → Retention → Advocacy → Scale
The goal is not simply to run campaigns.
The goal is to build the machine that continuously creates demand, customers, revenue and brand equity.
Key Responsibilities
1. Build the Yuvrus Brand
Own the evolution of Yuvrus from an early-stage startup into a nationally trusted child nutrition brand.
Brand positioning and differentiation
Consumer proposition and storytelling
Brand voice and creative strategy
Packaging and communication
Founder and mother-led storytelling
Consumer trust strategy
Brand consistency and guidelines
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