Work from Office (Hinjawadi, Pune)
Shift time - 1p.m. to 10 p.m.

Marketing Associate
Core Responsibilities
Content and Copywriting
Write copy for email campaigns, landing pages, and social media posts targeted at financial services and insurance professionals
Publish research reports and blog posts in WordPress, ensuring proper formatting and SEO optimization
Develop marketing materials including one-pagers and sales collateral
Email Marketing and Operations
Build and schedule emails and newsletters in Pardot, including automation workflows, list segmentation, and A/B testing
Execute a range of outbound email campaigns including promotional, nurture, and recruitment sends across different audience segments
Support sponsorship sales through demand generation and targeted outreach
Lead Management
Monitor lead qualification and route qualified leads to sales within defined SLAs
Maintain and update contact records in Salesforce
Maintain central marketing inboxes, updating records and creating leads based on direct responses and out-of-office replies
Analytics and Reporting




Track campaign performance across email and events
Generate regular performance reports with key metrics for stakeholder review
Identify optimization opportunities and provide data-driven recommendations
Success Measures
Achieve registration targets for each live event (specific targets set annually)
Generate qualified sponsorship leads meeting volume and quality targets to support event sales goals
· Process and route qualified leads within 24 hours
Demonstrate measurable improvement in email performance metrics (open rates, click-through rates) through testing and optimization
Complete marketing automation platform certification within first 90 days
Required Qualifications
Bachelor's degree in marketing or a related field
One to two years of experience in marketing or marketing operations, with exposure to demand generation or lead generation
Strong writing skills with the ability to produce transparent,

📌 Marketing Associate (India)
🏢 Zeta-V Technology Solutions
📍 India