TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.

We’re Not a Traditional Agency

We focus on pipeline, SQLs, and revenue — not vanity metrics
We build full-funnel paid media engines, not isolated campaigns
We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work

We’re building for where paid media is going — not where it’s been.

Role Overview (Summary)

This is a high-ownership Paid Media Specialist role where you’ll manage 3–5 B2B SaaS accounts end-to-end.

You’ll Be Responsible For

Strategy, execution, and optimization
Driving pipeline and revenue outcomes
Using AI tools and workflows daily

Key Responsibilities

Plan, launch, and optimize campaigns across:
Google Ads, Microsoft (Bing) Ads
LinkedIn Ads, Meta Ads
Reddit Ads, X (Twitter) Ads
Manage budgets, bids, and pacing aligned to revenue goals
Build and refine audience segments:




Intent-based, firmographic, ABM lists, retargeting, lookalikes
Ensure accurate tracking:
Conversion tracking, UTMs, CRM integration
Develop full-funnel strategies tied to pipeline and revenue
Run structured experiments (A/B testing across creatives, audiences, bidding)
Analyze performance across channels and reallocate budgets based on impact
Use AI tools for: Ad copy, research, analysis, and optimization
Automate reporting and repetitive workflows
Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
Participate in client calls with insights and recommendations
What Your Day-to-Day Looks Like

Launching and scaling campaigns across:
Google, Microsoft (Bing), LinkedIn, Meta
Reddit and X (yes, we experiment where others don’t)
Managing budgets, bids, and pacing tied to revenue goals
Building smart audiences:
Intent-based, ABM lists, retargeting, lookalikes
Writing and testing ad copy — with AI

📌 Paid Media Specialist (Bengaluru)
🏢 TripleDart
📍 Bengaluru