Fashion Merchandiser & Product Developer – Dupattas

Location: Surat, Gujarat
Employment Type: Full-time
Experience: 2–5 years
Salary: ₹15,000–₹30,000 per month

We are looking for a Fashion Merchandiser & Product Developer to join our growing textile and apparel business specializing in Dupattas.

The role is primarily focused on Merchandising and Product Development, with fashion designing as a supporting responsibility.

Key Responsibilities
- Develop current dupatta collections based on market trends, customer requirements and commercial opportunities.
- Manage the complete product development process from concept and sampling to finalization and production.
- Coordinate with fabric, dyeing, printing, embroidery, lace and other value-addition suppliers.
- Follow up on sampling, corrections, production timelines and quality.
- Develop design concepts, colour combinations, prints, borders, laces, embroidery and embellishments.
- Track fashion trends, competitor products, fabrics, colours and pricing.




- Coordinate with buyers and customers to understand requirements and feedback.
- Maintain product specifications, sample records and development details.
- Work closely with internal teams and suppliers to ensure smooth execution.
- Develop products suitable for different customer segments and price points.

Candidate Profile

We are looking for someone who is:
- Commercially minded and understands what sells in the market.
- Creative with a strong understanding of ethnic fashion.
- Experienced in merchandising and product development.
- Knowledgeable about fabrics, prints, colours, embroidery, lace and other textile processes.
- Strong in communication, negotiation, coordination and follow-up.
- Comfortable handling multiple product developments simultaneously.
- Able to understand costing and develop price-sensitive products.
- Familiar with CorelDRAW, Adobe Illustrator or Photoshop.
- Comfortable with MS Excel and Google Sheets.

Preferred Experience

Experience in Du

📌 Fashion Designer and Merchandiser (Surat)
🏢 LEHRIYA CRAFTS
📍 Surat