Role Overview

Company: India Humanity Foundation
Location: India (Remote / Hybrid options available)
Experience: 2–3 Years
Employment Type: Full time
Department: Digital Growth & Communications

About India Humanity Foundation
India Humanity Foundation is dedicated to driving sustainable social impact across communities in India. To expand our digital reach, increase awareness of our initiatives, and connect with volunteers, donors, and beneficiaries nationwide, we are strengthening our Digital Growth team.

We are looking for a SEO & Generative Engine Optimization (SEO + GEO) Specialist with 2–3 years of experience. In this role, you will drive both traditional search engine visibility and next-generation AI search discoverability. You will optimize our digital presence across Google, Bing, ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other AI-powered platforms while building scalable content strategies that maximize organic growth and user engagement.

Key Responsibilities

1. SEO Strategy & Organic Growth




Develop and execute comprehensive SEO strategies to improve organic rankings and website traffic.
Conduct keyword research, competitor analysis, and search intent mapping using tools like Ahrefs, SEMrush, and Google Keyword Planner.
Optimize on-page SEO elements including titles, meta descriptions, headings, URL structures, image optimization, and internal linking.
Collaborate with content and development teams to implement technical SEO best practices.

2. Generative Engine Optimization (GEO)
Optimize website content for AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Microsoft Copilot.
Create entity-rich, semantically structured content that increases the likelihood of AI citations and recommendations.
Implement structured data (Schema.org), FAQ markup, knowledge panels, and semantic relationships to improve AI discoverability.
Monitor brand visibility and citations across AI search experien

📌 SEO + GEO Specialist (Kolkata)
🏢 India Humanity Foundation
📍 Kolkata