Senior Associate – B2B Marketing

Location: Delhi NCR

Company: Nuvoretail

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Experience: 2–4 Years

Job Summary

We are looking for a proactive, creative, and results-driven Senior Associate – B2B Marketing to own and strengthen Nuvoretail's end-to-end B2B marketing ecosystem and digital identity. The role will be responsible for digital brand presence, content marketing, lead generation, email campaigns, industry events, PR, thought leadership, market intelligence, and marketing analytics, with a robust focus on building brand visibility, qualified leads, and business growth.

Roles & Responsibilities

Digital Identity & Brand Presence: Own the company's end-to-end digital identity across Website, LinkedIn, Instagram, Bing, Search platforms, Gen AI/AI-search platforms, ensuring consistent brand positioning, messaging, visibility, content, and digital discoverability.

Content Marketing: Own the B2B content marketing strategy and execution, including content calendars, LinkedIn content, blogs,



thought leadership, case studies, industry insights, newsletters, whitepapers, website content, marketing collateral, content repurposing, and AI-led content creation and optimization.

Lead Generation & Demand Generation: Drive B2B lead generation and demand generation through LinkedIn, email, outbound campaigns, partnerships, webinars, events, prospecting, market research, target-account identification, lead qualification, and coordination with Sales for lead conversion and pipeline development.

Email Marketing: Own end-to-end email campaigns, including audience segmentation, campaign strategy, email journeys, messaging, templates, lead nurturing, newsletters, A/B testing, database management, performance tracking, and optimization of open rate, CTR, response rate, conversion, and leads generated.

Industry Events: Own the end-to-end discovery and management of industry-specific events, including confe

📌 Senior Associate –B Marketing (India)
🏢 nuvoretail
📍 India