Role Summary
Execute independent high-impact data science projects and research, driving business strategy through advanced data insights. Deliver actionable insights to senior leadership. Owns measurement and marketing science models across MMM, incrementality, forecasting, and market design. Develops and validate models, then works with AI Agent Development.
Key Responsibilities
Build custom predictive solutions that solve critical business issues
Lead development of marketing mix models using Bayesian methods and custom approaches tailored to client needs
Design and execute incrementality studies and forecasting models that drive media investment decisions
Familiar and skilled with using AI Agents to work faster and more efficiently. Can develop AI applications: not expensive to build, run, or interface with
Validate and improve existing deployed AI tools and mature MMM workflows serving current clients
Create client-ready deliverables: model outputs, insight summaries, and strategic recommendations




Contribute to methodology standards and best practices that scale across the Data Science pillar
Required Qualifications
10+ years of experience in data science with experience in marketing measurement, econometrics, or causal inference
Strong proficiency in Python and SQL with production-grade code quality
Track record of translating complex statistical outputs into explicit business recommendations
Experience working with advertising data and strong familiarity with advertising concepts (reach, frequency, conversion metrics, etc.).
Experience building and deploying MMM, attribution, or incrementality solutions
Experience in working with advertising on Google, Meta, and TikTok platforms
Experience working with cross-functional teams (engineering, product, media strategy)
Strong written and verbal communication skills for client-facing work
Ability to manage multiple workstreams independently with minimal supervision
Preferred Qualifications
Experience working on GCP or

📌 Data Science Manager (India)
🏢 Dentsu Global Services
📍 India