Role Title: Influencer Marketing & Partnership Ads Lead (Performance Focused)
Location: Vashi, Navi Mumbai | Shift: Mon-Fri (10 AM – 7 PM)

Role Overview The mandate is to build a predictable, conversion-led influencer acquisition engine for Research Ayu. You will own the complete funnel-from sourcing and content architecture to paid amplification and offline attribution-with a singular focus on Clinic Visit Conversions and revenue efficiency.

Primary Success Metrics: Cost Per Visit (CPV), Lead-to-Visit rate, and Influencer-level ROI (not reach or engagement).

Core Responsibilities
1. Performance-Driven Sourcing & Commercials
• Engine Building: Scale a structured sourcing engine using tools like Modash, HypeAuditor, and Upfluence.
• Rigorous Auditing: Move beyond vanity metrics to evaluate audience proximity to clinics, intent signals, engagement quality (saves/shares), and growth trends.
• Scoring & Selection: Maintain an internal Influencer Scoring Model to predict conversion potential.
• Strategic Negotiations:



Structure commercial agreements focused on performance based or hybrid models; secure full usage rights and allow-listing access (3–6 months minimum).

2. Content Architecture & Partnership Ads
• Performance Briefs: Replace generic briefs with direct-response frameworks (Problem Agitation-Solution) and high-converting 3-second hooks.
• Paid Amplification: Execute end-to-end Partnership Ads (Meta Ads Manager) via creator handles to enhance trust and performance.
• Creative Testing: Collaborate with internal teams to convert influencer content into multiple ad variations for a systematic testing pipeline.
• Full-Funnel Alignment: Optimize the journey from Ad → Landing Page → Lead → Clinic Visit, ensuring messaging consistency and "vibe" across the funnel.

3. Data, Attribution & Scaling
• Advanced Tracking: Build a measurement system using GA, Mixpanel, and HubSpot to track offline attribution.
• Visualizing Performance: Develop Google Looker Studio dashbo

📌 Influencer Marketing And Partnership Ads Lead (Navi Mumbai)
🏢 ResearchAyu
📍 Navi Mumbai