Role & responsibilities

The Content Writer will be responsible for creating compelling, accurate, and engaging content that strengthens the companys brand presence and communicates its career guidance and student wellbeing solutions effectively. The role involves developing high-quality content for digital platforms, marketing campaigns, product communication, website, social media, blogs, newsletters, email campaigns, and sales enablement materials, ensuring consistency in messaging.

The incumbent will collaborate closely with the Marketing, Product, Sales, Customer Success, and Leadership teams to translate complex concepts related to psychometric assessments, education, and student development into clear, impactful, and audience-centric content that engages schools, educators, parents, and students while supporting the Company's business and growth objectives.

Experience:

- 1-5 years of hands-on experience in content writing, blogging, copywriting, or social media content creation.

Qualifications:

- Bachelors degree in English, Mass Communication, or any field.
- A qualified certification course on content writer will be a plus.

Key Responsibilities

- Create original, engaging, and SEO-optimized content across multiple formats, including website copy, blogs, articles, newsletters, case studies, brochures, email campaigns, social media, and marketing collateral.
- Research industry trends, market insights, customer needs, and relevant topics to develop informative, credible, and compelling content.
- Translate complex concepts into clear, concise, and audience-friendly content tailored to different stakeholder groups.
- Develop and maintain a consistent brand voice across all communication channels while ensuring alignment with the company's messaging and positioning.
- Plan, write, edit, proofread,



and optimize content for digital platforms to improve engagement, search visibility, and user experience.
- Collaborate with the marketing, design, product, sales, and leadership teams to create integrated content that supports business and marketing objectives.
- Create content for websites, landing pages, social media platforms, email campaigns, presentations, press releases, thought leadership articles, and other public communications.
- Review and edit content produced by internal teams or external contributors to ensure accuracy, clarity, consistency, grammar, and adherence to brand guidelines.
- Develop content calendars and manage content pipelines to ensure timely delivery across multiple channels.
- Monitor content performance using analytics tools and derive actionable insights to continuously improve content effectiveness.
- Stay updated on SEO best practices, content marketing trends, AI-powered content tools, social media algorithms, and emerging digital communication strategies.
- Ensure all published content complies with copyright, intellectual property, privacy, and data protection regulations.
- Maintain and periodically update existing content to ensure relevance, accuracy, and alignment with evolving business priorities.

Preferred candidate profile

We are looking for a creative and strategic content professional who can transform ideas into compelling stories that educate, engage, and inspire.



The ideal candidate is an excellent writer with a strong understanding of digital marketing, SEO, and brand communication. They should be curious, detail-oriented, capable of simplifying complex topics, and comfortable working in a fast-paced environment where creativity, ownership, and continuous learning are valued.

- Exceptional writing, editing, proofreading, and storytelling skills with excellent command over written English.
- Demonstrated ability to create content across multiple formats, including websites, blogs, newsletters, whitepapers, brochures, social media, email campaigns, presentations, press releases, and thought leadership articles.
- Strong research and analytical skills with the ability to understand complex topics and translate them into engaging, easy-to-understand content for diverse audiences.
- Good understanding of SEO principles, keyword research, content optimization, and digital content best practices.
- Working knowledge of AI-powered writing and productivity tools
- Basic understanding of content performance metrics using tools such as Google Analytics, Google Search Console, LinkedIn Analytics, or similar platforms.
- Ability to maintain a consistent brand voice while adapting content for different audiences and communication channels.
- Robust organizational and project management skills with the ability to manage multiple assignments and meet deadlines in a fast-paced setting.
- Excellent interpersonal and collaboration skills, with the ability to work effectively across marketing, design, product, sales, and leadership teams.
- Self-motivated, detail-oriented, intellectually curious, and passionate about creating content that builds trust, drives engagement, and supports business growth.

📌 Content Writer (Noida)
🏢 Snetaj It Solutions
📍 Noida