Assistant Manager Performance Marketing

Company: Koshish Sustainable Solutions Pvt. Ltd.
Location: Noida, Sector 125 / Delhi NCR
Employment Type: Full-Time
Experience: 5+ Years
Industry Preference: Solar / Renewable Energy / Energy / High-Ticket Lead Generation

About Koshish Sustainable Solutions Pvt. Ltd.

Koshish Sustainable Solutions Pvt. Ltd. is a fast-growing clean energy and sustainability company operating across Solar, Bioenergy, Water Treatment and ESG solutions.

With a focus on engineering excellence, practical impact and customer trust, Koshish is helping businesses, institutions and consumers adopt cleaner and more sustainable solutions across India. As our Solar business continues to scale, we are looking for high-ownership professionals who can drive measurable business growth through performance marketing.

Job Overview

We are looking for a hands-on Assistant Manager Performance Marketing to own and scale paid customer acquisition across Google Ads, Meta Ads and other digital platforms.

The role requires strong expertise in campaign management, lead generation, funnel optimization, tracking, analytics and CRO. The candidate will be responsible for improving lead quality, CAC, CPL, CPA, conversion rates and ROAS, while directly contributing to revenue growth.

This is a performance-driven, target-oriented role for someone who is comfortable managing campaigns, budgets and numbers independently.

Key Responsibilities

1. Performance Marketing & Campaign Management

- Plan, launch, manage and optimize campaigns across Meta Ads and Google Ads.
- Manage Search, Display, Performance Max, YouTube, Shopping and Lead Generation campaigns.
- Develop prospecting, remarketing, lookalike and custom audience strategies.
- Monitor daily, weekly and monthly campaign performance.
- Scale campaigns while maintaining cost efficiency and lead quality.

2. Google Ads & Meta Ads

- Develop campaign structures based on business objectives, geography, audience and funnel stage.
- Optimize campaigns based on audience quality, keyword intent, creative performance and conversion data.
- Manage remarketing campaigns across website visitors, video viewers,



CRM audiences and engaged users.

3. Tracking, Analytics & Attribution

- Manage tracking through Google Tag Manager, Google Analytics, Meta Pixel and conversion tracking.
- Set up and monitor events, tags, goals, UTMs and conversion actions.
- Work with CRM/technology teams to ensure accurate lead tracking from advertisement to CRM and sales.
- Identify and resolve tracking and data discrepancies.

4. Funnel, Landing Page & CRO

- Analyze the complete journey from ad impression to lead and final conversion.
- Work with creative, content, sales and technology teams to improve landing pages and lead forms.
- Recommend improvements in copy, CTA, layout, form fields and user experience.
- Conduct A/B testing across creatives, audiences, landing pages, offers and lead forms.

5. Performance & Business Metrics
Own and improve key metrics including:

- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Landing Page Conversion Rate
- Funnel Drop-off
- Revenue Generated from Paid Campaigns

6. Reporting & Insights

- Prepare regular performance reports with actionable insights.
- Analyze performance at campaign, ad set, ad, keyword, geography and audience levels.
- Identify growth opportunities, inefficiencies and optimization areas.
- Present performance insights and recommendations to leadership and business teams.

7. Cross-Functional Collaboration

- Work closely with the Sales team to understand lead quality and conversion feedback.
- Collaborate with creative/content teams to develop high-performing ad creatives and messaging.
- Coordinate with CRM/tech teams for lead flow, tracking and attribution.
- Support campaign planning for new products, offers, geographies and growth initiatives.





Required Skills & Qualifications

- 5+ years of hands-on experience in Performance Marketing.
- Strong expertise in Google Ads and Meta Ads.
- Proven experience managing performance campaigns and optimizing acquisition costs.
- Solid knowledge of Search, Display, Performance Max, YouTube, Shopping and Lead Generation campaigns.
- Good understanding of Google Tag Manager, Google Analytics, Meta Pixel and conversion tracking.
- Strong knowledge of marketing funnels, landing pages, CRO and customer acquisition.
- Experience with remarketing and audience segmentation.
- Strong analytical and data-driven mindset.
- Ability to work with targets, budgets and performance metrics.
- Strong ownership and ability to work independently with minimal supervision.

Preferred / Good to Have

- Experience in Solar, Renewable Energy, Energy, Home Improvement or other high-ticket lead-generation businesses.
- Experience with LeadSquared or similar CRM platforms.
- Knowledge of offline conversion tracking and lead-to-revenue attribution.
- Experience managing regional campaigns across Delhi NCR, Uttar Pradesh, Haryana or similar markets.
- Understanding of creative strategy for performance marketing.

Ideal Candidate

We are looking for a business-oriented Performance Marketer, not just an ad-platform operator.

The ideal candidate should be able to independently manage campaigns, analyze data, improve conversion funnels, collaborate with Sales and Creative teams, and take ownership of acquisition and revenue metrics.

If you enjoy working with numbers, experimentation, optimization and measurable business outcomes, this role could be a strong fit.

Why Join Koshish?

- Opportunity to work with a rapidly growing sustainability-focused organization.
- High ownership and direct impact on business growth.
- Opportunity to build and scale performance marketing for a growing Solar business.
- Fast-paced, target-driven and growth-oriented work environment.

Apply Now: Candidates with relevant experience can apply with their updated CV and relevant performance/campaign achievements.

📌 Performance Marketing Manager (Noida)
🏢 Koshish Sustainable Solutions
📍 Noida