ROLES & RESPONSIBILITIES:
- Collaborate with the marketing and design team to carry out project scoping and create a clear brief, in order to ensure client requirements.
- Research the client's industry and their audience.
- Write explicit marketing copy/creative content in terms of pitch and post copies, case study content etc to promote the products/services.
- Assist with business pitches to win new clients or projects.
- Review and edit copy to ensure accuracy, clarity, and compliance with brand guidelines and campaign objectives.
- Participate in brainstorming sessions to generate creative concepts, taglines, and slogans that align with the client's marketing objectives.
- Tailor your writing style to suit different brands, target audiences, and campaign objectives.
- Work closely with art directors, designers, and other team members to create integrated and impactful advertising campaigns.
- Effectively manage multiple projects and deliver high-quality copy within specified deadlines.
REQUIREMENTS:
- 1-2 years' experience in copywriting.
- Must be a creative and strategic thinker.
- Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.
- Experience doing research using multiple sources.
- The organizational ability to manage multiple projects, often under tight deadlines.
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
- Exceptional written communication and storytelling skills.
- Ability to work collaboratively in a fast-paced team environment.