The Marketing Manager is responsible for developing and executing marketing strategies that strengthen brand visibility, generate qualified leads, and support business growth for OCEMS, CEMS, AQMS, Environmental Monitoring, and Compliance Solutions. The role ensures effective digital marketing, campaign management, content development, and alignment between marketing initiatives and sales objectives.

Key Responsibilities

1. Marketing Strategy & Planning

Develop annual and quarterly marketing plans aligned with business objectives.

Identify target industries, customer segments, and growth opportunities.

Prepare and manage marketing budgets and resource allocation.

Monitor market trends, competitor activities, and customer requirements.

2. Lead Generation & Digital Marketing

Drive lead generation through digital and offline marketing channels.

Track lead quality, conversion rates, and campaign effectiveness.

Optimize marketing spend to achieve target cost-per-lead.

3. Brand Management

Maintain and enhance company brand identity across all platforms.





Ensure consistency in messaging, design, and communication materials.

Develop brochures, presentations, case studies, newsletters, and promotional content.

Manage company website and social media presence.

4. Campaign & Event Management

Plan and execute marketing campaigns as per approved calendar.

Coordinate participation in exhibitions, trade fairs, webinars, and industry events.

Measure campaign performance and prepare post-campaign analysis reports.

Ensure timely delivery of all campaign assets and promotional materials.

5. Sales Support & Coordination

Work closely with Sales Team to ensure smooth lead handover.

Improve lead quality based on sales feedback and conversion data.

Support proposal development and marketing communication requirements.

Maintain accurate lead tracking and CRM records.

6. Reporting & Analytics

Monitor KPIs and marketing performance metrics.

Prepare monthly managemen

📌 Marketing Manager (Virar)
🏢 PT Ecological Service
📍 Virar