NOTE: This role requires you to work in the EST Time Zone.
Responsibilities
- Plan, create, launch, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Conduct keyword research, audience research, and competitor analysis to develop effective campaign strategies.
- Monitor and optimize campaigns for key performance metrics such as ROAS, CPA, CTR, CPC, conversions, and lead quality.
- Perform A/B testing on ad creatives, copy, audiences, keywords, bidding strategies, and landing pages.
- Manage Search, Display, Performance Max, and Remarketing campaigns on Google Ads.
- Work closely with the creative team to develop high-performing ad creatives and landing page recommendations.
- Track campaign performance, prepare reports, and provide actionable insights to improve results.
- Stay updated with the latest platform updates, advertising trends, and industry best practices.
- Manage multiple client accounts while ensuring campaign goals and deadlines are met.
- Perform other related tasks as assigned.
Who are you?
- You have a minimum of 1 year of experience managing Google Ads and Meta Ads campaigns and possess a bachelor's degree.
- Google Ads experience is mandatory.:
- You have hands-on experience with Google Ads Manager, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager (preferred).
- You understand campaign objectives, audience targeting, keyword strategy, conversion tracking, remarketing, and performance optimization.
- You are analytical, detail-oriented, and comfortable interpreting campaign data.
- You possess excellent verbal and written communication skills.
- You are proactive, organized, and have a "getting things done" attitude.
- Experience using AI tools (such as ChatGPT or similar) for campaign planning, ad copy generation, research, and reporting is an added advantage.
A Little About Feedipy
Started as a digital media publishing outlet, Feedipy has transitioned itself into an agency focused
📌 Paid Media Executive (India)
🏢 Feedipy
📍 India