JOB DESCRIPTION
Growth Marketer
On Behalf of - Aura Craft Pvt Ltd

Position Overview

Aura Craft Pvt Ltd is looking for a agile, creative, and execution-oriented professional to join as a Growth Marketer.

The role involves creating engaging content, managing multiple social media platforms, generating leads through digital campaigns, and supporting overall brand-building activities across channels.

Key Responsibilities

Creative Design & Content Creation
- Design creative graphics, banners, posters, brochures, and promotional materials.
- Create engaging social media content including images, reels, short videos, and campaigns.
- Develop content calendars and strategies aligned with business goals.
- Maintain consistent branding across all digital platforms.

Photography & Videography
- Visit project sites, offices, and business locations for content creation.
- Capture high-quality photos and videos for marketing and promotions.
- Edit visuals for social media, websites, and ad campaigns.
- Collaborate with internal teams for impactful storytelling.

Social Media Management





Manage and grow presence across:
- Google Business Profile
- Facebook
- Instagram
- YouTube
- LinkedIn
- Pinterest
- Justdial
- IndiaMART

Responsibilities include:
- Regular posting and content scheduling
- Community engagement and response handling
- Monitoring performance and audience growth
- Platform-specific strategy execution

Digital Marketing & Lead Generation
- Plan and execute social media ad campaigns
- Generate and nurture leads through digital marketing activities
- Monitor and optimize campaign performance
- Coordinate with sales/business teams for lead conversion

CRM & Reporting
- Manage leads using CRM tools and Google Sheets
- Maintain accurate enquiry and follow-up records
- Prepare performance and lead status reports
- Ensure data accuracy and timely updates

Skills & Competencies
- Proficiency in design tools (Canva, Photoshop, Illustrator, or equivalent)
- Basic video

📌 Social Media Executive (Kolkata)
🏢 Aura Craft
📍 Kolkata