Job Title: Digital Marketing Specialist
Experience: 3+ Years
Location: Mohali
Employment Type: Full-Time

Job Summary

Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Create and manage social media content calendars and marketing campaigns.
- Monitor website performance using Google Analytics, Google Search Console, and other reporting tools.
- Generate high-quality leads through digital channels and optimize conversion rates.
- Collaborate with the content, design, and sales teams to create engaging marketing materials.
- Conduct keyword research, competitor analysis, and market research.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills:
- Strong knowledge of SEO, SEM, PPC,



and Social Media Marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
- Understanding of content marketing and conversion rate optimization (CRO).
- Familiarity with WordPress or other CMS platforms.
- Basic knowledge of HTML/CSS is an added advantage.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Google Analytics, or Meta Blueprint certifications are preferred.

Preferred Experience
- 3+ years of proven experience in Digital Marketing.
- Experience working in B2B or B2C marketing environments.
- Robust portfolio showcasing successful digital marketing campai

📌 Digital Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 Volvsoft India Private
📍 Sahibzada Ajit Singh Nagar