Key Responsibility

Campaigns & Advertising
- Plan and execute end-to-end online and offline advertising campaigns for Satchmo Holdings.
- Design targeted campaigns for new product launches, seasonal promotions, and key trade events.
- Develop entry-marketing strategies for current markets or product categories as the company scales.
- Plan, execute, and measure A/B tests and conversion experiments to continuously improve campaign ROI.

Digital Marketing & Social Media
- Build and maintain brand presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and manage paid digital campaigns — Meta Ads, Google Ads, influencer collaborations — within budget.
- Track and report campaign performance against KPIs using Google Analytics, Meta Business Suite, and similar tools.

Content Creation & Brand Management
- Develop brand-aligned content—product storytelling, recipes, behind-the-scenes testimonials—for all channels.
- Uphold brand identity, visual standards, and tone of voice across all media and communication touchpoints.




- Manage creation and distribution of marketing assets: brochures, packaging inserts, in-store materials, and merchandise.
- Coordinate product photography and videography shoots in line with brand guidelines.

Public Relations & Communications
- Support PR initiatives — media pitches, press releases, industry events, and corporate communications.
- Build and maintain relationships with food bloggers, media houses, influencers, and key industry stakeholders.
- Draft brand communications including press releases, newsletters, media kits, and blog articles.

Vendor & Agency Coordination
- Coordinate with creative agencies, media vendors, print suppliers, and digital partners from brief to delivery.
- Negotiate quotations, manage timelines, and ensure quality of marketing deliverables.
- Collaborate cross-functionally with the Sales, Product, and Operations teams on marketing support needs.

Market Research & Reporting
- Mo

📌 Marketing Trainee (Bengaluru)
🏢 KinnectoHR
📍 Bengaluru