Experience: 1-3 Years (Freshers with robust communication skills may apply)
Role Overview:
We are looking for an energetic and target-driven Marketing Executive to support student admission activities through field marketing initiatives. The role primarily involves building relationships with schools, coaching institutes, private tutors, and generating quality student leads to achieve admission targets.
Key Responsibilities:
Field Marketing & Lead Generation:
Visit schools, coaching centers, tuition centers, and private tutors regularly for student outreach activities
Collect and maintain student databases, especially Class XII student data for admission purposes
Build and maintain relationships with school authorities, teachers, counselors, and tutors
Generate quality leads and ensure regular follow-up activities
ATL & BTL Activities:
Participate in ATL and BTL marketing activities
Execute campaigns including leafleting, postering, bannering, canopy activities, roadshows, and promotional events
Support seminars, school connect programs, career counseling sessions, admission campaigns, and outreach programs
Ensure visibility and brand promotion in target locations
Admission Support:
Coordinate with admission teams for lead conversion and admission activities
Support achievement of student enrollment and admission targets
Track daily field activities and maintain lead MIS reports
Reporting & Coordination:
Submit daily activity reports and lead generation reports
Coordinate with marketing and admission teams for campaign execution
Monitor competitor activities and market trends
Requirements:
Graduate in any discipline
Experience in field marketing/educational marketing preferred
Strong communication and networking skills
Basic knowledge of MS Office (Excel, Word)
Willingness to travel extensi
📌 Marketing Executive (Barasat)
🏢 Kingston Educational Institute
📍 Barasat
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