The Incubent would focus on the levers that directly drive consumer offtake, including:
- Daily sales, traffic and conversion monitoring
- SKU-level sell-through and inventory analysis
- Pricing and promotion optimisation
- Search ranking, discoverability and content hygiene
- Platform advertising and performance-marketing coordination
- Deal and event planning
- Competitor tracking and rapid corrective action
- Forecasting, replenishment and inventory-turn improvement
- Launch planning and scaling of current products
- Improving return on platform investments and commercial spends