Position: Brand Manager

Location: Mira Road, Mumbai

Reports To: Founder / Marketing Head

Job Summary

Key Responsibilities

Brand Strategy & Growth
- Develop and execute the overall brand strategy.
- Ensure consistent brand positioning across all channels.
- Build and maintain brand guidelines and messaging.

Marketing Campaigns
- Plan and execute integrated marketing campaigns.
- Coordinate product launches and seasonal promotions.
- Measure campaign effectiveness and optimize performance.

Digital & Social Media Marketing
- Oversee social media strategy and content planning.
- Work closely with creative teams to develop engaging content.
- Monitor brand engagement and online reputation.

Influencer & Partnership Management
- Identify and manage influencers, creators, and brand ambassadors.
- Build partnerships with travel, adventure, sports, and lifestyle communities.
- Execute collaboration campaigns to increase reach and sales.

Market Research & Consumer Insights
- Analyse market trends, competitors, and customer behaviour.




- Gather consumer insights to improve products and campaigns.
- Identify current opportunities for growth.

Performance & Analytics
- Track KPIs including brand awareness, engagement, website traffic, conversions, and ROI.
- Prepare monthly performance reports and recommendations.

Team Collaboration
- Coordinate with creative, performance marketing, sales, operations, and customer support teams.
- Ensure smooth execution of all marketing initiatives.

Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-6 years of experience in Brand Management, Marketing, or a related role.
- Strong understanding of digital marketing, social media, and influencer marketing.
- Experience managing campaigns and marketing budgets.
- Excellent communication, leadership, and project management skills.
- Experience in D2C, fashion, lifestyle, eyewear, sports, or outdoor brands is preferred.

Key Skills
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📌 Brand Manager (Mira Road)
🏢 Opticsfit
📍 Mira Road