Designation: Digital Marketing Strategist

Work Type:WFO only

Nature of Job: Full-time permanent prospect

Shift: Rotational (US/UK)

Responsibilities & Requirements:
Strategy & Planning
- Develop and execute platform-specific social media strategies aligned with overall marketing and business goals.
- Build and maintain a monthly content calendar across LinkedIn, Instagram, X, Facebook, and emerging platforms.
- Identify trends, audience behavior shifts, and platform algorithm changes to keep strategy current.
- Define and track KPIs for follower growth, engagement, reach, and conversion from social channels.

Content & Execution
- Plan, write, and schedule posts, working closely with design and content teams for supporting creative.
- Manage day-to-day publishing, community engagement, and timely responses across all social handles.
- Run and optimize paid social.
- Stay on top of platform-native formats (Reels, Shorts, Carousels, Stories) to maximize organic reach.

Community & Brand Engagement
- Monitor brand mentions, comments,



and DMs; manage community engagement and escalate issues as needed.
- Identify and engage with relevant influencers, partners, and industry voices to expand brand reach.
- Support employee advocacy and leadership personal-branding efforts on LinkedIn where relevant.

Reporting & Analytics
- Prepare weekly/monthly performance reports covering growth, engagement, and campaign ROI.
- Use platform analytics and social listening tools to generate actionable insights.
- Present recommendations for continuous improvement based on data and competitive benchmarking.

Qualifying criteria:
- Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
- Minimum 2 years of relevant industry experience in social media strategy or management (agency or in-house).
- Proven track record of growing social channels and driving measurable engagement.
- Strong understanding of platform algorithms, content formats, and best practices a

📌 Digital Marketing Strategist (Kharadi)
🏢 ALLTAKE
📍 Kharadi