Dodi (Bk.), Taluka Sinnar, District Nashik, Maharashtra
JOB DESCRIPTION - SALES OFFICER
Position: Sales Officer
Territory: Nashik District & Dhule District
Reporting To: Management / Authorized Sales Head
Department: Sales & Marketing
Employment Type: Full time
1. JOB PURPOSE
The Sales Officer will be responsible for developing, managing and expanding the Company's sales network in Nashik and Dhule Districts.
The primary responsibility will be to build and manage the Distributor → DSR → Retailer network and achieve the Company's assigned sales targets through systematic fieldwork, sales planning, distributor management, DSR supervision, retailer development and regular reporting.
The Sales Officer will act as the key link between the Company Management, Distributors, DSRs and Retailers.
2. KEY BUSINESS RESPONSIBILITIES
The Sales Officer shall be responsible for:
- Appointment and development of 10 Distributors.
- Appointment and management of 10 DSRs.
- Development of approximately 180 Retail Counters per DSR.
- Development of approximately 1,800 Retail Counters across the complete network.
- Achieving a target of approximately 30 Retailer visits per DSR per working day.
- Achieving a monthly target of ₹7,20,000 per DSR.
- Managing an aggregate monthly sales target of ₹72,00,000 for 10 DSRs.
- Generating regular Primary Orders from Distributors.
- Monitoring Secondary Sales generated by DSRs.
- Monitoring Distributor stock and market movement.
- Conducting regular DSR review meetings.
- Submitting daily, weekly and monthly sales reports to Management.
3. DISTRIBUTOR DEVELOPMENT
The Sales Officer shall identify, evaluate and appoint suitable Distributors within the assigned territory.
Responsibilities:
- Identify potential Distributors.
- Conduct market surveys.
- Study market potential and territory coverage.
- Evaluate Distributor infrastructure and financial capability.
- Explain Company products, margins, sch