Performance Marketing Executive (E-commerce & Lead Generation)

Position: Performance Marketing Executive
Salary: ₹35,000 - ₹40,000 per month
Experience: 2-4 Years
Employment Type: Full time

About the Role

Key Responsibilities E-commerce Marketing
- Plan, execute, and optimize advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, and Display Networks.:
- Drive online sales while maintaining target ROAS and CAC.
- Create and manage remarketing, retention, and prospecting campaigns.
- Analyze customer journeys and optimize conversion funnels.
- Coordinate with creative and content teams for ad creatives, product feeds, and landing pages.
- Monitor daily campaign performance and prepare actionable reports.

International E-commerce Marketing
- Manage Meta Ads and Google Ads campaigns targeting international markets including the USA, UK, Europe, Middle East, and Australia.
- Conduct audience research and market analysis for global campaigns.
- Optimize campaigns based on regional performance and customer behavior.




- Handle multi-currency and international conversion tracking setups.
- Scale profitable campaigns while maintaining target ROAS.

Lead Generation Marketing
- Generate high-quality leads through Meta Lead Ads, Conversion Campaigns, Google Search Ads, Performance Max, and Landing Page Funnels.
- Create and optimize lead forms, landing pages, and conversion funnels.
- Improve Cost Per Lead (CPL) while maintaining lead quality.
- Implement lead nurturing, retargeting, and remarketing strategies.
- Track and optimize lead-to-conversion performance.

Required SkillsStrong Expertise In:
- Meta Ads Manager (Facebook & Instagram Ads):
- Google Ads (Search, Display, Performance Max & YouTube):
- Google Analytics 4 (GA4):
- Google Tag Manager (GTM):
- Meta Pixel & Conversion API (CAPI) Setup:
- Conversion Tracking & Event Configuration:
- Looker Studio Reporting:
- Audience Creation & Retargeting Strategies
- Funnel Optimization & CRO

📌 Performance Marketing Executive (Gurugram)
🏢 Amba Digital Design ( ADD)
📍 Gurugram