Lead - Marketing

Location: Pune/Mumbai

Experience Required: 6 to 9 Years

Who are we looking for?

What will you do?

Collaboration & Leadership
- Work closely with the Head of Marketing, Global marketing team, Sales team and wider TECHNIA technical teams to create, manage and optimize marketing campaigns with SEO, SEM and PPC strategies for each defined business area.
- Lead and manage day-to-day marketing operations for the India team, including planning, prioritization, quality control, and timely delivery of projects.
- Manage team workloads, project timelines, and delivery quality to ensure global standards and brand guidelines are consistently met.

Marketing Operations & Execution
- Support graphics and creative production using corporate templates and brand guidelines.
- Update the software website content and ensure it is kept up to date.
- Planning, creating content, and monitoring the ongoing presence on the website and social media
- Coordinate and support execution across multiple marketing activities including graphics creation, web updates, campaign design,



ABM initiatives, and marketing collateral.
- Manage and optimize conversion points in campaigns using the HubSpot automation tools, including landing pages, workflows, etc.
- Measure performance of digital marketing efforts using a variety of Web analytics tools.
- Own campaign reporting, dashboards, and performance tracking while ensuring data accuracy and CRM hygiene within HubSpot.
- Work with our Global Marketing Team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.
- Leverage expertise in tools such as HubSpot to manage and optimize marketing and CRM workflows.

Quality Management
- Establish and improve processes, documentation, and best practices to enhance team efficiency and marketing effectiveness.
- Oversee the quality of marketing output.
- Monitor progress, flag risk and implement workflow improvements.

Technical Requirements

📌 Lead - Marketing (Pune)
🏢 Addnode India
📍 Pune