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We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Summary
The Marketing Manager - SM will be responsible for developing and executing strategic marketing plans for specific product portfolios within Becton Dickinson India Private Limited, focusing on driving market share, revenue growth, and brand awareness. This role requires a strong understanding of the healthcare market, excellent leadership skills, and the ability to collaborate effectively with cross-functional teams.
Job Responsibilities
- Develop and implement comprehensive marketing strategies and campaigns for assigned product lines, aligning with global and regional business objectives.
- Conduct thorough market research, competitive analysis, and customer segmentation to identify market opportunities and unmet needs.
- Manage the full product lifecycle, including product launch, promotion, and discontinuation, ensuring optimal market performance.
- Collaborate with sales teams to develop effective sales tools, training materials, and promotional programs.
- Monitor and analyze market trends, sales data, and campaign performance to optimize marketing efforts and inform future strategies.
- Develop and manage the marketing budget for assigned portfolios, ensuring effective resource allocation.
- Build and maintain strong relationships with key opinion leaders, customers, and industry associations.
- Ensure all marketing activities comply with relevant regulatory requirements and company policies.
- Lead and mentor a team of marketing professionals (if applicable), fostering a culture of innovation and
📌 Manager Marketing (Gurugram)
🏢 BD
📍 Gurugram