An Associate Vice President with a PR specialization for the Integrated Marketing Communications

unit takes a leadership role for key accounts with mínimal guidance from seniors or the Business Unit

Lead. Taking an integrated view across clients’ marketing communications efforts, he/she is able to

provide client counsel and oversee program conceptualization to delivery, while leading and driving

account teams. Additionally, he/she is expected to develop current business, including nurturing

relationships with both existing and potential clients, and the creation and presentation of proposals.

He/she has a role to play in providing coaching, mentoring and guidance to junior staff.

KEY RESPONSIBILITIES

1. Account Management
- Manage all aspects of PR and integrated accounts and projects, including planning, execution,

reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to

key clients
- Design, plan and manage PR and integrated comms programs working with remote teams




- Develop a deep understanding of clients’ businesses to develop relevant communications

strategies and plans
- Lead, inspire and drive account teams, providing direction and next steps, ensuring quality

standards and meeting of deadlines
- Maintain efficiency of the account by ensuring work distribution and team members’ growth and

development
- Ensure the right resourcing and support for the accounts and discuss with Senior

Manager/Business Unit Lead on any need for adjustments
- Provide guidance to junior team members on timeline management and other processes
- Manage all aspects of media engagement, including securing of media interviews, setting up

media roundtables/press conferences and other media engagements
- Oversee and contribute to the development of PR and integrated comms material, including

articles, press releases, briefing documents, eDMs, podcasts, video scripts, etc, by providing

overall guidance, edits and final approval
- Ensur

📌 Associate Vice President (Mumbai)
🏢 FINN Partners
📍 Mumbai