Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage SEO and SEM activities to improve website visibility and organic traffic.
- Create, schedule, and monitor social media campaigns on platforms like LinkedIn, Instagram, Facebook, and X.
- Execute paid advertising campaigns using Google Ads and Meta Ads Manager.
- Monitor website traffic, user behavior, and campaign performance using Google Analytics.
- Conduct keyword research and competitor analysis.
- Collaborate with the content and design teams to create engaging digital content.
- Track KPIs and prepare weekly/monthly performance reports.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Optimize landing pages to improve conversion rates.
- Coordinate with internal teams to support branding and lead-generation initiatives.
Required Skills:
- Strong knowledge of SEO (On-page & Off-page)
- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics (GA4)
- Google Search Console
- Social Media Marketing
- Content Marketing
- Keyword Research
- Basic HTML/CSS knowledge (preferred)
- Canva or Adobe Creative Suite (preferred)
- Marketing Automation tools (preferred)
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Digital Marketing Certification (Google, HubSpot, Meta, etc.) is an added advantage.
Experience
- 2-3 years of hands-on experience in Digital Marketing.
- Experience in managing successful digital campaigns with measurable results.
- Proven experience in lead generation, website traffic growth, and campaign optimization.
Preferred Qualifications
- Experience with WordPress or other CMS platforms.
- Familiarity with CRM tools.
- Understanding of marketing funnels and conversion optimization.
- Strong analytical and problem-solving skills.
- Excellent communicatio