Key Responsibilities
- Perform keyword research and competitor analysis.
- Implement on-page SEO activities including meta tags, content optimization, URL optimization, and internal linking.
- Execute off-page SEO activities such as link building, guest posting, and directory submissions.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Track, analyze, and report SEO performance metrics.
- Identify technical SEO issues and coordinate with the development team for implementation.
- Stay updated with the latest SEO trends, search engine algorithms, and best practices.
- Collaborate with content and marketing teams to improve organic visibility.
Required Skills:
- Strong understanding of On-Page and Off-Page SEO.
- Knowledge of Google Analytics and Google Search Console.
- Experience with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar tools.
- Understanding of keyword research and competitor analysis.
- Basic knowledge of technical SEO.
- Good communication and analytical skills.
Qualifications:
- Bachelor's degree in Marketing, Computer Applications, IT, or a related field.
- SEO certification will be an added advantage.